Research Director

New York, NY
Full Time
Marketing
Experienced

G/O Media is the publisher of the web’s most original media brands, including Gizmodo, Deadspin, Jalopnik, Kotaku, Quartz,  The Root, The Onion, The A.V. Club, The Takeout, and reaches over 120 million unique visitors a month—more than one-third of all Americans.  We connect with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling, we are elevating the stories and issues our readers and viewers are passionate about. 

About the Role:

As part of the Marketing team, the Research Director will focus on conducting the research that will help steer our campaign concepts and business moves in a more strategic way.

The Research Director will oversee the qualifying and competitive research used to support pre-sale RFP responses, proactive proposals and powerful sales materials using ComScore, Google Analytics, Bombora and our first-party data intelligence platform, G/O Media Veritas.

Additionally, this role will work closely with measurement partners such as Nielsen, Cint/Lucid, Kantar and Placed to develop measurement plans, surveys, and reporting.

We are looking for someone capable of doing complex statistical analysis but also skilled at explaining results in their simplest terms. Presentation skills, both written and oral, are a must for this role.

This position reports directly to the VP, Marketing.

Essential Duties & Responsibilities: 

  • Parse through complex data sets – from both original G/O Media research and third party research – to reveal compelling insights
  • Conduct brand research/deep dives for our top partners and identify trends relevant to our editorial and reader interests
  • Spearhead category research (tech, entertainment, alcohol, gaming, auto, CPG) to derive relevant insights about the industries at large and our readers' affinity toward each category
  • Recommend brand studies in response to RFPs
  • Contract and track brand studies sold
  • Negotiate pricing with measurement partners
  • Explain brand study methodology and tracking to clients
  • Work with clients to understand KPIs/ goals to translate into measurement plans
  • Understand G/O Media’s offerings and create corresponding measurement plans
  • Ensure studies are properly tracked and implemented
  • Track study results over time and develop benchmarks
  • Analyze study results and translate into wrap decks and future recommendations
  • Create and conduct reader surveys across all G/O Media properties
  • Present results in a strategic, simple and actionable format
  • Other tasks as assigned
Qualifications:
  • 5+ years of relevant work experience in research/ analytics at agency, publisher or measurement provider
  • Extensive experience with ComScore, Google Analytics, Bombora, Nielsen, Cint/Lucid and other ad research providers
  • Ability to understand client priorities and translate to effective measurement plans
  • Strong understanding of digital media, custom content and the ways in which it can be measured 
  • Track record integrating and scaling new measurement and research solutions
  • Knowledge of industry – current and up and coming
  • Understanding of statistical analysis
  • Strong project management and organizational skills with the ability to support requests from Sales and Marketing, while also juggling various tasks and deliverables
  • Ability to quickly analyze results and succinctly recap findings
  • Self-sufficiency and attention-to-detail
  • Team-oriented with the ability to earn trust and work with and influence others in a global organization
  • Must be comfortable with frequent senior management interaction
  • Exceptional written and verbal communications skills
  • Excel at cross-group collaboration, problem solving and has a bias for action
  • Proficient in Google Sheets and Google Slides

This position has range of $70,000.00 up to $90,000.00 annually, dependent upon years of related experience.


G/O Media is deeply committed to fostering a transparently inclusive workplace environment and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are very strongly encouraged to apply. Our company-wide mission is to reach very diverse audiences and so, we are deeply committed to having teams and leaders that reflect this mission.

In-Office Policy:

We're better together! G/O Media is back in office with 6 work-from-home days per month. This role is based in our New York City Office.

Vaccination policy:

The company is committed to public health and to the safety and wellbeing of our colleagues, visitors, and volunteers.  As such, we have adopted a policy requiring all employees be vaccinated against COVID-19 or to meet the legal guidelines for an exemption.

Equal Employment Opportunity Policy:

G/O Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Warning:

We have recently become aware that individuals not associated with G/O Media have fraudulently used our name – and fictitious employee names– to solicit applications for fake and real jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of G/O Media with an email address “@g-omedia.com”.  We will never require an applicant to provide credit card or banking information to cover any supposed advance costs.

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you immediately take appropriate action.

G/O Media takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity.

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